Said by niuniu： 

 The founder of world’s first notdairy whipped topping , Rich products Corporation found in 1945, is the pioneer of global frozen food industry. Today, Rich’s is a global operation with more than 2,000 products sold in 112 countries around the world. At the beginning of this mouth, the company held a summit forum named“Bakery 4.0 Era”，aiming at discussing the future of China baking industry, which will promote the health development of baking industry. 

 The organizer -Rich’s held a charity dinner party for the guests, which also the 70th anniversary of birth celebration tanks will of the company. During the charity dinner, it successfully raised 29,8888 yuan with each guest donating 888 yuan. This money will be used to support the FLFC (Free Lunch For Children), subsidize nutrition lunch in poor area and improve the condition of children launch.

The secretary general of FLFC is accepting the donation 

On May, 12th , the summit forum was held in Jumirah Himalayas hotel ShangHai by the Rich’s  which is also the leading supplier of raw material in China baking industry. In addition to, it invited the famous economist -Larry Lang to discuss the challenges and chances faced by Chinese baking brands in the bakery 4.0 era as well as the future road of the baking industry.

This forum was opened by Bill Gisel the CEO of Rich’s with a warm speech. And the president of The China Association of Bakery launched a passionate address and raised  expectations and requirements to China baking industry in the bakery 4.0 era. Then the famous economist -Larry Lang, in the context of bakery 4.0 era , construed some strategies for enterprise with the hot focus of Internet and bid data.

In the beginning of the 1990’s, China baking industry experienced the brand budding stage--” Bakery 1.0 era”and the brand founding stage -”Bakery 2.0 era”. By the end of 2013, China baking industry has entered into the rapidly developing stage -”Bakery 3.0 era”. Now, the baking industry is undergoing a deep reform and going to the “Baker 4.0 era”.

Since entering the China market in 1992, Rich Products Corporation has beenn always the leading supplier of raw material in China baking industry and provided a communicating platform for baking industry. Because of this, the company is honored as hero in the baking industry. As the leading supplier, it not only provides high quality row material, but also faces challenges and chances positively and promotes the health development for China baking industry, which is always their mission and principle.