The shocking figures
Nowadays, it can find people waste precious rice everywhere in big cities and people always make up sensible excuses for their waste. For example, "sometimes we order too much by accident", "to court the customers should not save this little money certainly.", "it makes you look good to order abundantly." it seems that people are good at using excuses for themselves inherently.
However, the cruel reality shocks us while people are wasting
food as a habit. Unexpectedly! There is one child dying for
hunger per 6 second in the world. In China, there are still 50
million children living in hunger.
Commonweal Behavior Act ,the Newborn Food
the Newborn Food
The living conditions of countless foodies are on the way to
eat or seek restaurants. If coming to Shanghai some restaurants
now, you can taste delicious food, besides enjoying a different
behavior art, called "the Newborn Food". Hearing this name,
maybe the experienced foodies would think that is a molecular
gastronomy or a special hybridized creative ingredient.
Absolutely no, it is an activity published by restaurants and FLFC,
the commonweal organizations. The aim is to charity free lunches
for the poor children who bear the hunger living in remote
mountain area. Many people often are not aware that a grain
of rice that you waste is so precious to those poor kids when you
glut yourself with delicacies.
Customer can see the restaurant cook uses the wasteful food openly to remake delicious meals. Also, restaurant will record the processes into new electronic menu and customers can watch the whole video during ordering meals.
Click and watch the complete video
http://v.qq.com/boke/page/k/x/g/k0303m8huxg.html (Tencent video ) or
http://v.youku.com/v_show/id_XMTYwNTM1NDE0MA==.html?from=y1.7-1.2 (Youku link )
The aspirations of customers to "the Newborn Food"
Many customers have deeply touches and realize themselves as culprits more or less to waste food before.
Less waste and Do public service conveniently
The food you waste is the poor children longing for a meal. Actually everyone can be easily done public service conveniently, but many of them do not realize it. Only you are just less waste in daily life,but also helping the poor children now. It is very meaningful for children.
We, everyone ever are a child. While you are less waste, more charity, the childhood of poor children will be completely different.
Thanks to cooperation restaurants:
CGourmet seafood restaurant
OLA Bar & Restaurant
Producing: YiRan ad. CO.
Postproduction: Hogarth image design (Shanghai) co., LTD